【干货】如何发现自己的营销天分

　　As an entrepreneur and new business owner, you need to devote yourself first to getting your product or service ready to sell -- and then quickly making money. But, along the way, you also need to decide: Should you think about hiring someone to do your marketing right away, or wait to see how business goes?

　　作为一名企业家和创业者，你要竭尽全力设计自己的产品和服务，才能有销量，才能迅速赚钱。但是，同时你也要做决定：你要考虑是否该雇用别人来帮你做营销，还是等待生意自己的发展态势。

　　We asked a network of Princeton alumni entrepreneurs when they themselves started to focus on marketing their business, and not just selling. Here, they told us, is they found their marketing talent.

　　我们咨询了普林斯顿大学的校友企业家，想知道他们从什么时候开始专注于市场营销，，而不仅仅是销售。他们告诉我们要发现自己的营销天赋。

　　They are the marketing talent!

　　他们简直就是营销天才啊!

　　Two of the alums said that they are the marketing talent for their organizations. Robin Resch of the Robin Resch Studio, pointed out, “I am a one-woman show, so my skills stand out and are always developing.” Harriet Donnelly of e5marketing, which provides marketing support for a Princeton entrepreneur, noted that, “We are the marketing talent. New people are brought in on project work at first and offered a job if they fit in with everyone else and care about the work they produce.”

　　两位校友企业家分别是自己公司的营销人才。罗宾·雷希(Robin Resch)建立了以自己名字命名的工作室，她说：“这就是我自己的舞台秀，我的技能总有用武之地，同时也能得到发展进步。”e5营销公司的哈丽特·唐纳利(Harriet Donnelly)为另一位校友企业家提供市场营销帮助。她说：“我们是一个营销人才组织，首先为新项目招纳新人，只要他与大家各方面都很融洽，并且工作认真，就会为他提供工作机会”。

　　Networking

　　人际关系网

　　Many shared their belief that networking is a great source of marketing talent, and that networking sources might range from local universities to contacts provided by the Enterprise Development Corporation (EDC), a nonprofit advisory and support group for entrepreneurs. As a business school professor, I also encourage my students to take on marketing projects for local startups. That provides them a means of putting their new skills to use and at the same time helping a new entrepreneur. We encourage our colleagues to rely on their trust networks, meaning people who are already trusted colleagues, to offer advice and help.

　　很多人相信人际关系网是发现营销人才的一大源泉，包括本地大学和企业发展有限公司(EDC)提供的联系人。企业发展有限公司是一个非盈利机构，专门为企业家提供支持。作为商学院的一名教授，我也经常鼓励我的学生参与一些新企业的市场营销活动。这样既能帮助他们实践自己学到的既能，反过来也可以帮助新兴企业发展。我们鼓励同事建立自己可信任的人际网络(当然也意味着这些人信任我们的同事)，来提供咨询和帮助。

　　Recruit talented, trustworthy friends

　　招贤纳士

　　One entrepreneur, Maximilian Huc of GoJobio, noted that his marketing talent is, simply . . a friend. “I was lucky enough to having a friend hop on board who is the "marketing talent," and I honestly don"t know what I would have done to fill his position if he had not,” Huc told us. Clearly, it pays to have talented friends that you can trust.

　　GoJobio公司的老板马克西米兰(Maximilian Huc)提到公司的营销人才是自己的朋友。他告诉我们，“有一个朋友能跟自己同舟共济，真是太幸运了，而且他正好又是位营销人才，要不然真不知道该给他安排什么工作岗位”。显然，拥有自己信任的“天才朋友”简直赚到了!

　　All of the above

　　以上全部都很重要

　　Finally, one alum entrepreneur, Austin Lewis Hollimon, of Commit Youth, said that a co-founder of his had the requisite marketing talent, and that they then continued to use their networks to expand their marketing capabilities. “Marketing talent is something we"re always looking to expand upon. Fortunately, we have a co-founder with experience in marketing for the Philadelphia "76ers," Hollimon said. "Based upon his contacts and our connection to a Princeton alumna,Maisha Walker, we are consistently in contact with leaders in the marketing industry, and we use their advice to help us grow.”

　　最后还有一位明矾企业家奥斯汀·路易斯(Austin Lewis Hollimon)，他创立了青年部落这个公司，说自己的合伙人正好具备市场营销才能，他们联手继续扩大自己的市场营销实力。奥斯汀说，“我们一直在寻找这种具备这种才能的人，很幸运，一位合伙人恰巧是这样一位人才，他在费城一家名为‘76ers’的公司提供市场营销服务。基于他的联络人以及一位普林斯顿校友麦莎·沃克的帮助，我们与营销业的企业龙头保持一致的步伐，借助他们的建议帮助我们发展”。

　　The lesson? Marketing talent is all around you. When you are ready to take that next step, you’ll know where to find it!

　　还问课程在哪里?营销人才就在你周围，只要你准备好进入下一步工作，你就会知道如何寻找他们。

标签：

相关文章： 精准广告，竞价抢占流量高地  “精准关键词，优化内容，提升官网排名”  创意无限，设计之源——你猜，它将如何改变世界？,鄞州网站建设代运营  SEO优化，流量翻倍，客户源源不断  畅聊无界，Chat8网页版，智能对话随行！  轻松创作，AI助力营销无忧  元认知策略和认知策略区别  欣U16888F，卓越品质，行业翘楚  长沙房价：湘江之畔，宜居高地  广西SEO优化，如何提升网站点击率？,网站推广搜索词  改写得物取消操作如何进行？  初创O2O公司应该怎么做市场营销？  学习SEO，能提升网站排名吗？,佛山抖音搜索seo工具  鲨皇服装，双面神秘，你更爱哪一面？,长春seo排名软件有哪些  石网先锋，营销领航  SEO外链速查神器  网站推广小助手，如何快速提升流量？,装饰网站建设价钱  创意设计，如何打造品牌新高度？,旅行社产品营销推广策略  能买国外设计师品牌的海淘网站她医学院毕业，毕业就结婚，丈夫是国家主席，子女都成为国家栋梁  舟山SEO，企业互联网制胜法宝  SEO排名系统：企业网站流量增长利器  创建小程序商城的几大优势  GEO助力B2B破局，精准获客新篇章  仓山SEO神器，高效优化利器  AISEO：SEO实战秘籍，一步到位  源码自由库  轻松创作，免费AI助手，高效写作伴侣  网站流量翻倍，关键词优化秘籍  一键安装2021版百度工具  始兴SEO，技术攻略，新策略速成！  页面诊断升级，精准优化！  抖音SEO霸屏神器  百度排名靠前靠谱吗？揭秘真相！,微商网站推广有什么好处  企业如何利用软文推广做宣传?  SEO神助手，网站排名加速器  梅州SEO公司服务，如何助您网站脱颖而出？,优化ai关键词的网站  爱优腾 瀑布流设计如果这个协议晚签署一天，中国或许会少损失156万国土，什么协议  《绯闻女王漫画全集下载》  全网营销要善于及时沟通  在cpa广告联盟上拿到产品后如何进行有效的引流转化？  一键切换IP，畅享自由网络  珠海SEO首选，品牌飞跃专家  双眸含笑，sex之后，你猜？,七台河网络推广营销  郑州网站推广，高效触达，精准引流！  拼多多领500元红包助力是真的吗？  软考高级：双证在手，职场竞争力如何？,香港电脑网站优化  改写淘宝账号能申请几个？  豫企风采，全网推广新动力  如何让SEO优化让你的内容在搜索引擎中独树一帜？  莆田网络推广，效果如何？双倍回报，你值得拥有！,三水seo优化教程